So I'm thinking...

TORONTO – October 15, 2009 – WIND Mobile has retained five new communications agencies to join its growing team. AmoebaCorp, Breakhouse Inc, Narrative Advocacy Media, Starcom MediaVest Group and Trapeze Media have been working alongside Clean Sheet Communications for the past few months to support WIND’s goal to provide Canadian consumers with a better wireless offering.

The agencies are serving in the following roles:

• AmoebaCorp is responsible for the creation of the brand’s visual identity and its design implementation across packaging, merchandising and branded facilities
• Breakhouse Inc. has been engaged to design all retail points of sale, from flagship to kiosk
• Narrative Advocacy Media is responsible for the development and execution of all public relations
• StarCom MediaVest Group is handling media strategy and buying
• Trapeze Media is responsible for the creation and ongoing development of windmobile.ca and digital marketing communications

“Each agency we’ve selected to join our team has a proven track record of creativity and innovation supported by exceptional people who are ready to help WIND shake up Canada’s wireless industry,” said Ken Campbell, CEO of WIND Mobile. “Our team has been fully impressed with their comprehensive understanding of our business objectives and creative aspirations and we are more than confident that together we will produce some exceptional integrated campaigns that will inspire and entertain Canadian consumers.”

Working towards a launch date of late 2009, WIND will usher in a new era of mobile communications by improving the wireless experience for Canadians.

About Globalive Wireless Management Corp. and WIND Mobile
Globalive Wireless Management Corp. will provide voice, text and data services to Canadians under the brand name WIND on a next-generation wireless network and is committed to offering a level of wireless service presently not available in Canada. WIND is built on actual conversations that are happening with Canadians who are passionate about wireless and creating a better mobile offering nationally. For more information about WIND Mobile, please visit www.windmobile.ca.

For more information or to arrange an interview, please contact:

Rick Byun Narrative Advocacy Media (416) 644-4124 or rick.byun@narrativeadvocacy.com