Toronto – January 21, 2010 – The launch of WIND Mobile in August 2009 marked more than the promise of a new national wireless carrier in Canada. It marked the acceleration of a conversation between Canadians and a company dedicated to redefining what a positive mobile experience means in this country.
To date, the exchange between the public and WIND Mobile has been fast and furious. For over a year, starting with the online Wireless Soapbox campaign and continuing with WINDMobile.ca, people have been sharing ideas and opinions about how to improve wireless, bringing the brand’s founding principle to life: Providing the best wireless experience by having conversations with – not talking at – the customer.
WIND Mobile has introduced the same kind of interactive and innovative conversation with its customers for its in-store experience, by launching its stores with Microsoft Surface – the pioneering multi-touch, interactive computing platform that responds to natural hand gestures and real-world objects. Microsoft Surface has been customized and embedded as a core feature in most WIND Mobile stores across the country.
“This is a true match of technology and brand philosophy, and the integration has been seamless,” said Melissa Clark, VP of Sales, WIND Mobile. “People love seeing, touching and learning from the Surface technology and this is only our initial vision. This amazing interactive tool will continue to be a central part of our retail experience.”
As a consultative tool, Microsoft Surface allows customers to compare devices and plans side-by-side, helping to identify the options that work best for them. Information is made available quickly, clearly, and in one layer of engagement. Subsequent versions of the application will focus on the customization of services and devices right off the Surface unit.
“The brand has a simple philosophy, that “conversations make things better,” said Mike Kasprow Trapeze’s Creative Director, the agency that worked with WIND Mobile to bring the Surface technology and application to life in the stores. “We wanted to develop an application that wasn’t technology for technology sake, but one that brought the brand alive through conversation, and also helped customers to learn and join.”
The roll-out of Surface for WIND Mobile stores is the largest deployment of Microsoft Surface in Canada.
About WIND Mobile and Globalive Holdings
WIND Mobile provides voice, text and data services to Canadians on a next-generation wireless network and is committed to offering a level of wireless service presently not available in Canada. WIND Mobile is built on actual conversations that are happening with Canadians who are passionate about wireless and creating a better mobile offering nationally. For more information, please visit our About Us page.
Globalive Holdings is a leading provider of telecommunications solutions in Canada and internationally to the consumer, business and hospitality markets. The Globalive companies include: WIND Mobile, Yak, OneConnect, Canopco and Globalive Carrier Services. For more information, please visit: www.globalive.com.
About Trapeze:
Trapeze is a full service digital agency with offices in Toronto and New York City. It has one of the most impressive client lists of any pure play digital shop in the country and is proud to list WIND mobile, Canadian Tire, Disney, The Keg and Kraft Canada as valued clients. Please visit: www.trapeze.com.
For more information, please contact:
Rick Byun
Narrative Advocacy Media
416.644.4124 or rick.byun@narrativeadvocacy.com
OK....?
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Johnn
“My old cellphone has a rotary dial . . . . .”
“My N900 is working! (Wind away only for now . . . . ) “
"The launch of WIND Mobile in August 2009"?!
I pretty sure you guys hadn't even announced the "Wind" name at that time.
You "launched" in December. You lobbied in November.
I can tell you're looking for more investment - this is a total fluff news release.
Wow look at everyone turn lol I also agree that this post seems a little misdirecting. You launched your service in December and to this day still have problems. After 30 days, These major network outages, text problems, dropped calls, all should not exist. Im sorry Wind, I want you guys to succeed but it just seems like one big problem after another, and I dont think we are new here can cut it anymore
http://www.globalive.com/?p=306 Guys read this before jumping up and down about August 2009 please. I think this will give more of an explanation. Thanks for the post. I love the information.
I was in a WIND store and played with your Surface setup. It seems to be miss-configured or not as responsive as the other MS Surface I've played with at Microsoft Events and Conferences.
I wish that you would quit advertising that you have MSGARBAGE. NOBODY IS INTERESTED.
If I had a store, I would be truly EMBARRASSED to be using ANYTHING MS.
Instead of wasting time to bring M$ inside Blockbuster, please do yourself a favor and send your "experts" to negotiate a good contract with bestbuy and amazon. Just to get some exposure. "As a consultative tool, Microsoft Surface allows customers to compare devices..." Hey, Wind... but you don't have any devices. None. Nada. There is nothing to compare. You only have one phone, you realize this, right? And that phone will definitely not attract many clients with blocked ports and no tethering for $70/mo. At least try to get some entry level from Nokia as opposed to that Huawei j**k. Sell it for $50-60. You've already lost the high end Sony to Rogers. Android is expected to boom this year. Just do something. This is a different department- not tech, to secure deals with all these providers so please don't explain us that you have to expand the network first.
Eh, WHAT high end sorny?
The only thing I've ever seen them produce is CRIPPLEWARE. The X10 is no exception. It may have some android in it, but it is crippled to uselessness with their proprietary garbage.
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